Braun Clocks Dieter Rams + Dietrich Lubs

Designer | Dieter Rams + Dietrich Lubs

8 products
NEW
Sold Out
Braun BC09W Digital Alarm Clock in White Main01
Braun BC09W Digital Alarm Clock in White LIFE01
Braun | BC09W Digital Alarm Clock in White
$76.00
Braun BC09B Digital Alarm Clock in Black Main03
Braun BC09W Digital Alarm Clock in White Life55
Braun | BC09B Digital Alarm Clock in Black
$76.00
Braun BC01W Classic Analogue Alarm Clock in White Main02
Braun BC01W Classic Analogue Alarm Clock in White Life88
Braun | BC01W Classic Analogue Alarm Clock in White
$62.00
Braun BC01B Classic Analogue Alarm Clock in Black Main02
Braun BC01B Classic Analogue Alarm Clock in Black Life01
Braun | BC01B Classic Analogue Alarm Clock in Black
$62.00
Braun | BC06B Classic Analogue Wall Clock in Black Main01
Braun Wall Clock Black BC01B Life01
Braun | BC06B Classic Analogue Wall Clock in Black
$62.00
Braun | BC06W Classic Analogue Wall Clock in White Main01
Braun Wall Clock Black White BC01 Life099
Braun | BC06W Classic Analogue Wall Clock in White
$62.00
Braun Alarm Clock BC02XW Main03
Braun Alarm Clock BC02XW Life01
Braun | BC02XW Classic Travel Analogue Alarm Clock in White
$53.00

Dieter Rams is one of the most influential designers of the 20th century who shaped modern industrial design with his minimalist and functional approach. As Chief Design Officer at Braun, he pioneered a design philosophy centred on simplicity, usability, and timeless aesthetics, influencing brands like Apple.

Rams' Ten Principles of Good Design emphasise innovation, usefulness, honesty, and longevity—values embodied in his most iconic works, including the Braun SK 4 record player, T3 pocket radio, and ET 66 calculator. However, one of his most enduring contributions is the Braun alarm clock, which remains a staple of minimalist design.

Braun alarm clocks are celebrated for their clarity, reliability, and intuitive functionality. With features like silent quartz movement, easy-to-read dials, and ergonomic controls, they blend seamlessly into modern living.

Timeless models such as the BC02, BC12, and BC21 continue to exemplify Rams' philosophy of "less but better."