Dieter Rams is one of the most influential designers of the 20th century who shaped modern industrial design with his minimalist and functional approach. As Chief Design Officer at Braun, he pioneered a design philosophy centred on simplicity, usability, and timeless aesthetics, influencing brands like Apple.
Rams' Ten Principles of Good Design emphasise innovation, usefulness, honesty, and longevity—values embodied in his most iconic works, including the Braun SK 4 record player, T3 pocket radio, and ET 66 calculator. However, one of his most enduring contributions is the Braun alarm clock, which remains a staple of minimalist design.
Braun alarm clocks are celebrated for their clarity, reliability, and intuitive functionality. With features like silent quartz movement, easy-to-read dials, and ergonomic controls, they blend seamlessly into modern living.
Timeless models such as the BC02, BC12, and BC21 continue to exemplify Rams' philosophy of "less but better."